Vista Equity Partners fa sua Marketo per 1,8 miliardi

Marketo, il marketing sofwtare sbarcato a Wall Street nel 2013 è stato acquisito da Vista Equity Partners per 1,79 miliardi di dollari in contanti. La firma, dunque, l’ha spuntata su Microsoft e SAP, date per interessate a rilevare l’azienda. In base al deal, che si chiuderà nel prossimo trimestre, il titolo della stessa non sarà più scambiato in Borsa. Cosa fa Marketo Fondata nel 2006 e basata a San Mateo, California, la società ha sviluppato un software di marketing automation che offre servizi di inbound marketing, social marketing, CRM, e altre soluzioni simili. I suoi prodotti di punta, infatti sono Lead Management, Sales Insight, Revenue Cycle Analytics e Social Marketing. Tra i suoi 4.600 clienti, la compagnia può vantare sia grandi nomi come Microsoft e General Electric sia aziende di piccole dimensioni. Il giro d’affari, analizzando i dati di bilancio della società acquisita, continua a crescere ma la sigla non è ancora profittevole.   Il comunicato (inglese) Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data and technology-enabled businesses. The terms of this all-cash deal provide substantial value to Marketo shareholders. Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016. “After careful consideration and deliberation, our Board of Directors unanimously concluded that the sale of Marketo to Vista Equity Partners was in the best interest of Marketo and its shareholders,” said Phil Fernandez, chairman and CEO of Marketo. “The acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry. It will also enable us to successfully deliver on the bold vision we recently set forth – to give tomorrow's marketers and the C-suite an ultra-high-scale enterprise platform for customer engagement." “Marketo is the clear leader in the marketing automation space and has consistently delivered innovative mission critical products to its more than 4,600 customers,” said Brian Sheth, co-founder and president of Vista. “Given our proven track record and focus on investing in high-growth SaaS platforms, we are thrilled to partner with Phil and the broader Marketo team to help the company accelerate innovation, growth, and excellence.”